“The best and worst of reading can be found in academic journals. A subscription to an academic journal that touches on your business, product, or service is guaranteed to provide something exciting enough to keep you up all night as well as hundreds of pages of text that can help you get back to sleep.” —Bob Pritchett, Fire Someone Today, pg. 131.
Academic writing can teach us two things: give us great ideas, and help us realize how bad writing can be.
Most academic writing is bad. Why is it that some of the most educated people in the world are the worst writers? Academics often speak jargon. As a consequence, the quality of their writing is diminished. Less jargon equals better writing. Simplicity is preferred. But if you get past the jargon, as Bob Pritchett (who I work for), says: you will find “something exciting enough to keep you up all night.”
Business people read business books. Writers read books about writing. Biologists read books about biology. But how many of us read books not in our subject area?
What works in life also works in reading. You would be amazed how many great ideas in one industry came from another industry. Some of my best tactics for running an editorial team came from the advice of my father, Leon Barry, who primarily runs teams of engineers, inspectors and construction crews. My project management style doesn’t come from the publishing industry. (And often, that’s a good thing.)
My best ideas don’t usually come from the publishing industry, or biblical studies, they come from other fields. Where do your best ideas come from? Has someone in another industry taught you some of your best tactics? (If not, make some new friends. More on that soon.)
(The link to Fire Someone Today is an affiliate link.)