What Happens after You Publish: The Medieval Rendition

Publishing a book is exhilarating. My favorite work days are those when we send a magazine to the printer. But sometimes we work so hard leading up to ship day that we forget to focus on what happens after the customer receives the product.

Will the customer get it? Will they like it? Does it matter? And perhaps the most important question: Will you be able to laugh if part of the world hates what you publish? Because that’s the risk you take when you publish.

This may help you think about the customer. It may just make you laugh. Either way, it’s worth watching.

(Thanks to Aaron Walters, pastor of The Table, the church I’m a part of in Bellingham, for pointing me to this.)

How will you introduce your next big idea to customers?

Wow. It's Quiet Here...

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