Real Leaders Don’t Do PowerPoint: How to Sell Yourself and Your Ideas by Christopher Witt with Dale Fetherling (Crown Business, 2009)
Christopher Witt, speech consultant and president of Witt Communications, says that leaders owe their audience more than a PowerPoint presentation. This book is as much about leadership as it is about presenting.
Every time a leader speaks they want to either identify, influence or inspire (pg. 19). “Real leaders” aren’t trying to just convey information, which is what most people use PowerPoint for; instead, they’re interested in persuading people. This is essential because leaders take stands (pg. 27).
In addition to the philosophical principles of presenting, Witt offers some practical, yet uncommon, advice. For example, he lists all the questions you should ask before presenting (pg. 52). (I would have never thought to ask how the room is set up that I’m presenting in—outside of asking if there will be a projector.) Continue Reading…