I pay attention to emails like this—most people delete them. You’re about to understand why I ask “What can I learn from this?” before clicking delete:
Sent: Wed 2/9/2011 12:05 PM
To: John Barry, Joe Media, Cindy Publicist, Christina Marketer
Cc: Jack Editor, Sally Publisher, Jill CEO, Fran VP, Lloyd Author, Mike Agent
Subject: My Book is Incredible, You Should Review It
I just published my new book. I would love to send you a review copy. What’s your address?
P.S. I only want publicity, but knowing you would be cool. (Ghost writer exaggeration minimal.)
I could see the (often bad) query emails I receive as a nuasince, but I view them as an opportunity. In addition to being an opportunity to be kind and helpful, sometimes they’re an opportunity to meet new people.
Three lessons from Neil Writer’s email:
- Don’t bulk email your friends, or people you want to be friends with. This seems like common sense, yet people still do it. Building relationships is different than marketing a product.
- Don’t share someone’s contact info with the world. I don’t mind—my contact info is on this site—but other people do. (If you shared my cell phone number, though, I may feel differently.)
- Always see who is on the Cc line. You could make a new friend.